Travel Agent Website Redesign & Migration

skiline.co.uk
  • Advanced Custom Fields
  • Drupal 7
  • Feefo API
  • Git
  • Google Analytics
  • HTML
  • JavaScript
  • Mustache
  • PHP
  • SCSS
  • SEO
  • UI
  • UX
  • Web Design
  • WordPress
Eight year relationship with independent travel agency, starting on a Drupal 7 site and then a major WordPress migration project together with UX, UI and SEO improvements
skiline.co.uk country page (finland) screenshot on a laptop

Brief

  • Design and build site to strategy of SEO consultancy
  • Work alongside PHP/MySQL Developer to migrate content and functionality from Drupal 7 to WordPress
  • Refine UX and UI across site
  • Improve admin and editing setup for client

Key tasks

  • Creating designs balancing user needs and sales funnel goals with SEO content demands
  • Organising a complex data-driven site with multiple post types and taxonomies
  • Designing flexible layouts to cater for variable data
  • Creating designs to organise and display lengthy and complex information
  • Designing patterns and templates to reuse over time as site grows

Collaborators

  • PHP/MySQL Developer
  • Backend/Search API Developer
  • SEO Consultancy Agency

Subsequent project examples

skiline.co.uk accommodation page screenshot (toggle information) on mobile
skiline.co.uk accommodation page screenshot (top) on mobile
skiline.co.uk accommodation page screenshot (availability table) on mobile